Sight is incredibly precious and we live in an increasingly visual world.
Levels of avoidable sight loss in the UK are unacceptably high. Fifty per cent of sight loss is avoidable.
Public health messages on the consequences of smoking, obesity, diabetes or high blood pressure rarely highlight that an outcome could be the loss of your sight.
Many individuals fail to understand that their lifestyle has a direct impact on their sight and they fail to take measures to protect and maintain their vision.