Website owners who undergo the process of an RNIB accreditation audit, (aiming for See it Right or Surf Right logo award), generally do so because they want to be sure that their website is welcoming to all visitors, regardless of any disability or technology needs.
However, there are other benefits to having your website made accessible. Improving a website's accessibility to an RNIB award logo standard has the benefit of ensuring that information is available to the widest possible audience as well as a number of other overall website and
business benefits:
-
Ongoing support from RNIB's Web Access Team. Both during and after the award of the See it Right or Surf Right logo, you can call on our knowledge and expertise, gained from a combined experience of more than 20 years concentration on web accessibility. This can be tailored to suit your specific needs, and ranges from occasional email contact to a fully-fledged support package.
-
Search engines can more accurately index the content of accessible websites, which often results in higher ranking and greater frequency of valid matches to search queries.
-
Improved potential for online sales. Disabled people are consumers and shoppers. When you consider the difficulties that High Street shopping presents to people with impaired mobility or sight, it isn't surprising that many prefer to shop online, on accessible websites. Having found a site they can use, a disabled person is less likely to shop around.
-
Improved overall usability walks hand in hand with making a website accessible. Bringing a site's accessibility up to RNIB award logo standards results in a site that will be more accessible and easier to use for all visitors, regardless of how they access web pages.
-
Independent verification of accessibility ensures that conformance claims are realistic, and not subject to the same limitations as self-assessed conformance levels.
If you're interested in having your website accredited with the See it Right or Surf Right logo you can find out more about the audit process or email us at webaccess@rnib.org.uk.