Cause related marketing (CRM) occurs when a charity and a 'for profit' organisation work together cooperatively for the mutual benefit of both companies.
It allows companies to generate increased sales by linking purchases of the company's product or services with fundraising for worthwhile causes.
There are numerous benefits that cause related marketing can offer your organisation, including improved public perception, access to new opportunities and increased market reach.
Our team can work with you to ensure that each venture is innovative, exciting and produces the best possible results for both parties.
Find out more about corporate partnerships
To find out more about becoming an RNIB corporate partner, please email us at fundraising@rnib.org.uk or call us on 0845 345 0054 (Monday to Friday, 9am to 5pm).