With four in 10 Brits (39%) not having their eyes checked on a regular basis, Boots Opticians today (12 January) launches the 'Great Big Eye Check'. The initiative, to help raise awareness of eye health and encourage more people to have their eyes checked regularly, coincides with Boots Opticians changing the name of its comprehensive eye test to an 'eye check'.
Check your eye health
The move comes because Boots Opticians believes people may be put off by the negative connotation of the word test and the implication of pass or fail, and this may be a barrier to people having an eye examination. It is important that people realise that an eye examination is vital not only to test vision, but as an overall check-up on eye health.
Action and RNIB support
Richard Tolson, Action's Early Intervention Development Manager said: "Action and RNIB support any initiative that encourages people to get their eyes checked and highlights where to find additional advice and support.
"It's a sad fact that 100 people in the UK start to lose their sight every day; many people lose their sight because early signs of eye disease go undetected. We hope that Boots Opticians 'Great Big Eye Check' will help encourage everyone to get their eyes checked at their local opticians and benefit from better eye health."
More information
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Every day almost 100 people in the UK will start to lose their sight. Right now RNIB can only reach one in three of the people who need our help most. Donate online to RNIB and help us to share the message of good eye health with everyone.