This September, RNIB will pilot a free subscription service for newly registered customers who engage with RNIB Group Eye Clinic Liaison Officers (ECLOs).
The 'Bright Box' is a new initiative for ECLO patients, who’ve recently registered their sight loss, offering appropriate and ongoing support from RNIB. Patients will be sent repeat packages, containing free products and information.
Inside the first Bright Box will be small practical products including a notechecker which will help users distinguish the monetary value of different bank notes and a signature guide which can be used to help people sign documents in the right place. Information leaflets about RNIB services will also be included letting people know of the ongoing support RNIB can offer to all people at any stage of the sight loss journey.
RNIB has worked with a group of ECLOs as well as the RNIB Customer Council on developing the concept. Emma Chaplin, an ECLO in Brighton, said: “I think the Bright Box is a great initiative and could offer reassurance to someone recently diagnosed with sight loss.”
ECLOs will distribute leaflets about the Bright Box to raise awareness among recently registered patients who they think will benefit from the support. Patients can then subscribe to receive the Bright Box by either completing the return post form in the leaflet, calling the RNIB Helpline or by going online.
Jay Paul, Marketing Manager at RNIB said: “We know being diagnosed with sight loss can be a distressing time for people and we want to be there alongside frontline eye health professionals to offer help and guidance. The Bright Box provides relevant information, advice and products to help people remain independent and face the future with confidence – with RNIB there every step of the way.”
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