Inclusive design for POS materials

Overview and objectives

Customers miss many 'point of sale' messages because they are difficult to see.

Simple design choices can make a huge difference to the effect of your sales message. If you are designing promotional materials for use in the retail environment, then your design choices will be having a huge impact.

Suitable for:

• Anyone involved in the design of point of sale materials.
• Point of sale or promotional designers
• Signage designers
• Marketing or branding professionals
• Point of sale suppliers or procurement teams

Pre-requisites: None.

Content

Aspects include:

• Disability numbers and demographics
• Introduction to disability legislation and external drivers
• Find out about the principles of good design
• Identify examples of good design in practice

Benefits

Delegates will:

• Learn to apply good design principles to their own work

• Find out who their end users really are
• Appreciate good and bad design in practice

Course detail

• One day course: One day in-house course (for example, 9.30am to 4.30pm)
• Delegate numbers: Ideal for around 10 to 15 delegates. We can work with more although participation will be limited.
• Fee: £1200 for a one day in-house course, plus reasonable expenses and VAT

To arrange a course for your staff, call us on 01733 375 345 or email busdev@rnib.org.uk

Contact us

RNIB Business Development
Telephone 01733 37 53 45
Email busdev@rnib.org.uk