Advice on the production and delivery of AD for Television

RNIB works with the broadcasting industry to make television accessible to blind and partially sighted people.

91 per cent of people with a sight problem state that watching TV is important to them. 75 per cent of them have difficulty following what's happening on screen.

Advice and guidelines for the production and delivery of AD

Standard guidelines for AD on TV

RNIB can offer advice to the industry on all aspects of making programmes and television easier to enjoy for people with a sight problem. This includes:

• advice on the legal requirements of Communications Act 2003 in relation to audio description targets
• technical advice on AD for digital terrestrial broadcasters
• advice on the Ofcom guidance for standards of audio description (pages 18-20 on the full download)
• guidelines on use of audio description for children's television (Word, 30KB)
• guidelines on the use of text on screen (Word, 28KB)
• guidelines for broadcasters on selection and scheduling of programmes with audio description (Word, 29KB)Audio describers and training

RNIB offers advice on training to be an audio describer and locating an audio description provider.

Information for blind or partially sighted people

If you are a regular user of audio description on television and would like to feedback on the quality of AD being provided on television, please check AD feedback page.