Just how accessible is the web? BBC 1’s Click, investigates
Click, the BBC’s flagship technology program, took a look at how easy (or not!) it is to access the internet if you have a disability.
Listen to Click on the BBC website
RNIB’s Digital Policy Development Manager Julie Howell, Technical Author of PAS 78 “A Guide to Commissioning Accessible Websites”, was interviewed for the piece. Pas 78 came about after a formal investigation into the accessibility of UK websites was published by the Disability Rights Commission in April 2004.
The formal investigation found that 81% of UK websites failed the minimum accessibility standard set by the Web Accessibility Initiative’s Web Content Accessibility Guidelines. Fairly depressing. However the report did flag that if a site is made accessible it becomes 34% quicker for everybody to use. PAS 78 builds on this and emphasis the importance of including users with disabilities in user testing.
JK Rowling’s Flash based website was also featured in the piece. The site, built by Lightmaker who worked together with the RNIB’s Web Access Team, RNID and Macromedia (now Adobe) pushed the boundaries of accessible Flash websites proving that visual, creative, cutting edge design need not be compromised by accessibility. Read our JK Rowling case study to find out how the site uses captioning for the hearing impaired, a sound glossary for the visually impaired, and tab ordering techniques to ensure everybody can enjoy the site.
It is a legal requirement to make your website accessible in the UK just as it is in the States where a blind student, supported by National Federation of the Blind, is taking the US website Target to court (read more about the Target case here).
But there is a carrot to the stick. The business case for making your website accessible is very strong. An accessible website will be easier for everybody to use, more profitable, loved by search engines and future proofed in new and emerging technologies such as mobile phones and PDA’s. So everybody is happy!