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	<title>Comments on: Better Connected, Better Results: Alt Text</title>
	<atom:link href="http://www.rnib.org.uk/wacblog/articles/better-connected/better-connected-better-results-alt-text/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rnib.org.uk/wacblog/articles/better-connected/better-connected-better-results-alt-text/</link>
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	<pubDate>Fri,  8 Aug 2008 00:13:33 +0000</pubDate>
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		<title>By: Web Access Centre Blog :: Accessible Flash banner ad guidelines</title>
		<link>http://www.rnib.org.uk/wacblog/articles/better-connected/better-connected-better-results-alt-text/#comment-49610</link>
		<dc:creator>Web Access Centre Blog :: Accessible Flash banner ad guidelines</dc:creator>
		<pubDate>Fri, 04 Jan 2008 09:31:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.rnib.org.uk/wacblog/general/better-connected-better-results-alt-text/#comment-49610</guid>
		<description>[...] When choosing the Name or Description follow the same rules that apply for alt text. As Flash banner adverts generally link to other pages or sites, ensure that the user will understand where the link will lead. Avoid redundant link text such as &#8220;Link to…&#8221;, &#8220;Click here to…&#8221;, &#8220;Image of…&#8221; and so on. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] When choosing the Name or Description follow the same rules that apply for alt text. As Flash banner adverts generally link to other pages or sites, ensure that the user will understand where the link will lead. Avoid redundant link text such as &#8220;Link to…&#8221;, &#8220;Click here to…&#8221;, &#8220;Image of…&#8221; and so on. [&#8230;]</p>
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		<title>By: TDRose</title>
		<link>http://www.rnib.org.uk/wacblog/articles/better-connected/better-connected-better-results-alt-text/#comment-38800</link>
		<dc:creator>TDRose</dc:creator>
		<pubDate>Mon, 08 Oct 2007 08:16:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.rnib.org.uk/wacblog/general/better-connected-better-results-alt-text/#comment-38800</guid>
		<description>How does Search Engine Optimization (SEO) play into this "alt" and "title" tag discussion?</description>
		<content:encoded><![CDATA[<p>How does Search Engine Optimization (SEO) play into this &#8220;alt&#8221; and &#8220;title&#8221; tag discussion?</p>
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		<title>By: Jonathan Davies</title>
		<link>http://www.rnib.org.uk/wacblog/articles/better-connected/better-connected-better-results-alt-text/#comment-36508</link>
		<dc:creator>Jonathan Davies</dc:creator>
		<pubDate>Tue, 18 Sep 2007 14:30:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.rnib.org.uk/wacblog/general/better-connected-better-results-alt-text/#comment-36508</guid>
		<description>"The purpose of alt is not to display a tooltip. Microsoft, in their wisdom, decided that this would be a nice feature, and implemented it in Internet Explorer. Firefox, and other browsers which implement the spec as it was intended, correctly don’t display alt as a tooltip."  

For reference:  To implement a tool tip you should officially be using the title attribute.  This is valid and is picked up in all browsers - not just IE.  If you want to include tooltips, most images would require both an alt attribute and a title attribute.  Sometimes this is the same text for each, but often it's not, as tooltips and alt attributes clearly have very distinct functions.  

Typically, Microsoft doesn't follow the rules correctly with alt, but thankfully it does implement title attributes correctly where they are present.  For example, giving an image an empty title attribute will override the default use of alt text for tooltips in IE.  That way, not even the "tiny yellow tooltip" referred to above would appear for images with an empty alt attribute.

For purely decorational images therefore you could use a blank alt attribute AND a blank title attribute to ensure it's accessible, valid and also IE-friendly.

Of course you should ideally be supplying purely decorative images within the CSS anyway.  Here, naturally, images do not need alt or title text.

Hopefully that helps clear up an oft-overlooked IE irregularity.</description>
		<content:encoded><![CDATA[<p>&#8220;The purpose of alt is not to display a tooltip. Microsoft, in their wisdom, decided that this would be a nice feature, and implemented it in Internet Explorer. Firefox, and other browsers which implement the spec as it was intended, correctly don’t display alt as a tooltip.&#8221;  </p>
<p>For reference:  To implement a tool tip you should officially be using the title attribute.  This is valid and is picked up in all browsers - not just IE.  If you want to include tooltips, most images would require both an alt attribute and a title attribute.  Sometimes this is the same text for each, but often it&#8217;s not, as tooltips and alt attributes clearly have very distinct functions.  </p>
<p>Typically, Microsoft doesn&#8217;t follow the rules correctly with alt, but thankfully it does implement title attributes correctly where they are present.  For example, giving an image an empty title attribute will override the default use of alt text for tooltips in IE.  That way, not even the &#8220;tiny yellow tooltip&#8221; referred to above would appear for images with an empty alt attribute.</p>
<p>For purely decorational images therefore you could use a blank alt attribute AND a blank title attribute to ensure it&#8217;s accessible, valid and also IE-friendly.</p>
<p>Of course you should ideally be supplying purely decorative images within the CSS anyway.  Here, naturally, images do not need alt or title text.</p>
<p>Hopefully that helps clear up an oft-overlooked IE irregularity.</p>
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		<title>By: Art Jones</title>
		<link>http://www.rnib.org.uk/wacblog/articles/better-connected/better-connected-better-results-alt-text/#comment-36504</link>
		<dc:creator>Art Jones</dc:creator>
		<pubDate>Tue, 18 Sep 2007 12:41:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.rnib.org.uk/wacblog/general/better-connected-better-results-alt-text/#comment-36504</guid>
		<description>Images *that* convey information?</description>
		<content:encoded><![CDATA[<p>Images *that* convey information?</p>
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		<title>By: Richard Morton</title>
		<link>http://www.rnib.org.uk/wacblog/articles/better-connected/better-connected-better-results-alt-text/#comment-36482</link>
		<dc:creator>Richard Morton</dc:creator>
		<pubDate>Tue, 18 Sep 2007 08:51:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.rnib.org.uk/wacblog/general/better-connected-better-results-alt-text/#comment-36482</guid>
		<description>JackP has beaten me to it, I would definitely not recommend alt text for a picture of someone unless: 1) The name/title is text within the image, in which case the normal rules apply, or 2) There is IMPORTANT information conveyed within the image that is not conveyed elswhere on the page. In the vast majority of cases this wouldn't apply but to set an example how about:

A picture of Patrick Moore with a chart showing planets behind him, and him pointing to Jupiter. If the fact that he is pointing to Jupiter rather than another planet is important to the understanding of the page then that should definitely be conveyed within a text equivalent.</description>
		<content:encoded><![CDATA[<p>JackP has beaten me to it, I would definitely not recommend alt text for a picture of someone unless: 1) The name/title is text within the image, in which case the normal rules apply, or 2) There is IMPORTANT information conveyed within the image that is not conveyed elswhere on the page. In the vast majority of cases this wouldn&#8217;t apply but to set an example how about:</p>
<p>A picture of Patrick Moore with a chart showing planets behind him, and him pointing to Jupiter. If the fact that he is pointing to Jupiter rather than another planet is important to the understanding of the page then that should definitely be conveyed within a text equivalent.</p>
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		<title>By: JackP</title>
		<link>http://www.rnib.org.uk/wacblog/articles/better-connected/better-connected-better-results-alt-text/#comment-36042</link>
		<dc:creator>JackP</dc:creator>
		<pubDate>Fri, 14 Sep 2007 10:19:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.rnib.org.uk/wacblog/general/better-connected-better-results-alt-text/#comment-36042</guid>
		<description>Assuming that the fact that Joe Bloggs was Director was already listed in the text of that page, would you &lt;strong&gt;still&lt;/strong&gt; read out over the phone that there was a photo of him? 

After all the additional image conveyed - what he &lt;em&gt;looks like&lt;/em&gt; - isn't conveyed by saying "here's a picture of Joe Bloggs".

You'd need to add "he's wearing glasses, he's got dark hair and bushy eyebrows and..." by which time your listener would be telling you that they really don't care.

Surely if the text indicates elsewhere that Joe Bloggs is a director, then this sort of image is bordering on decorative?

And "space" alt text will only show up as a tiny yellow tooltip if you're using internet explorer (I know that could be inferred from what went before about IE, but thought it might be worth re-stating that this would only be IE)

Having said that, I agree wholeheartedly on the rest of it, but you'd already know you were preaching to the converted with me anyway!</description>
		<content:encoded><![CDATA[<p>Assuming that the fact that Joe Bloggs was Director was already listed in the text of that page, would you <strong>still</strong> read out over the phone that there was a photo of him? </p>
<p>After all the additional image conveyed - what he <em>looks like</em> - isn&#8217;t conveyed by saying &#8220;here&#8217;s a picture of Joe Bloggs&#8221;.</p>
<p>You&#8217;d need to add &#8220;he&#8217;s wearing glasses, he&#8217;s got dark hair and bushy eyebrows and&#8230;&#8221; by which time your listener would be telling you that they really don&#8217;t care.</p>
<p>Surely if the text indicates elsewhere that Joe Bloggs is a director, then this sort of image is bordering on decorative?</p>
<p>And &#8220;space&#8221; alt text will only show up as a tiny yellow tooltip if you&#8217;re using internet explorer (I know that could be inferred from what went before about IE, but thought it might be worth re-stating that this would only be IE)</p>
<p>Having said that, I agree wholeheartedly on the rest of it, but you&#8217;d already know you were preaching to the converted with me anyway!</p>
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		<title>By: Philipppe</title>
		<link>http://www.rnib.org.uk/wacblog/articles/better-connected/better-connected-better-results-alt-text/#comment-36038</link>
		<dc:creator>Philipppe</dc:creator>
		<pubDate>Fri, 14 Sep 2007 08:42:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.rnib.org.uk/wacblog/general/better-connected-better-results-alt-text/#comment-36038</guid>
		<description>Thank you for a very clear explanation of how to fill the alt attribute. I'll translate it into French for my readers and clients.</description>
		<content:encoded><![CDATA[<p>Thank you for a very clear explanation of how to fill the alt attribute. I&#8217;ll translate it into French for my readers and clients.</p>
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