Christian Heilmann, over at Yahoo! has set up a Wiki dedicated to the business case for web standards.
Now I’m really happy about this not just because of the power of the Wiki but also because it is about web standards in general and not just the business case for web accessibility. Accessible web design really is an integral part of a greater whole. Christian has also pinpointed a subtlety that myself and my team encounter every day which is of putting together a business case that is relevant to the audience you are talking to:
The first problem I realized is that a lot of presentations start from the premise that the person we are trying to convince knows and is interested in web standards. This might not be the case, therefore I am thinking that we need to approach the sale with the premise that we need to solve the issues the person has and find the solutions web standards provide that relate to these.
So whether you are putting a business case together for the budget holder in your organisation or aiming to get buy-in form your developers and designers the approach, or sale, needs to be well thought through, tailored and pitched to address their particular concerns. This Wiki is a great place to start together with some background on the business case in the Web Access Centre as well as resources on the business case from the Web Accessibility Initiative.
It’s a great resource, enjoy!
Post a comment