Campaigns
Improving access to television, audio visual culture and life long learning
Summary: One of RNIB's priority campaigns is to make television and audio visual more accessible to blind and partially sighted people.
Why is this a priority?
The switchover to Digital TV should not shut out blind and partially sighted people. We will continue campaigning to improve the accessibility of television, cinema, DVD and other aspects of audio-visual culture and lifelong learning. We will campaign to ensure usability of all platforms at digital switchover in 2007-12 and significantly increase the usability and enjoyment of TV and AV materials.
We will monitor implementation of audio description targets, promote uptake and press for raised targets and regulation to cover new channels.
We will campaign to:
- raise the audio description target
- ensure that more films in cinema and home are available with audio description
- ensure accessible programme guides are available for all platforms by 2009.
Further information about audio description.
Current campaigns
94 per cent of blind and partially sighted people watch TV on a regular basis. The Get the Picture campaign is working to make all broadcasting, especially digital TV, accessible to people with sight problems.
Past campaigns
After years of campaigning, the BBC, ITV and Channel 4 agreed to broadcast their audio description on Sky (digital satellite TV).
Get involved
There are many ways you can get involved. Each campaign has information about the ways that you can take part. From writing to your MP, to helping us spread the word, there is something for everyone.
Do you have a story to tell? Personal experiences are a very effective way of getting the message across. Contact us about how you could feature as a case study.
Our campaign toolkit has further information and advice for people wanting to campaign on our behalf.
Content author: campaign@rnib.org.uk
Last updated: 08/04/2008 18:38
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Your stories
Jenny's story - Jenny Burgess volunteered for a disability support group run by people with physical disabilities. She was the only staff member with a sight problem. “I depended on a colleague with physical disabilities to give me a lift to work. I have far greater mobility problems than most people with physical disabilities who can drive a car, yet receive less benefit - it’s unfair and unjust.” Join our campaign to make the mobility component of the Disability Living Allowance fair - taken for a ride.
