Web Access Centre

See it Right accessible website benefits for organisations

Summary: Find out about the benifits of the See it Right logo for organisations.

Website owners who undergo the process of a See it Right audit, generally do so because they want to be sure that their website is welcoming to all visitors, regardless of any disability or technology needs.

There are other benefits however to having your website made accessible. Improving a website's accessibility to RNIB See it Right standards has the benefit of ensuring that information is available to the widest possible audience as well as a number of other overall website and business benefits:

  • Ongoing support from RNIB's Web Access Team. Both during and after the award of the See it Right logo, you can call on our knowledge and expertise, gained from a combined experience of more than 20 years concentration on web accessibility. This can be tailored to suit your specific needs, and ranges from occasional email contact to a fully-fledged support package.
  • Search engines can more accurately index the content of accessible websites, which often results in higher ranking and greater frequency of valid matches to search queries.
  • Improved potential for online sales. Disabled people are consumers and shoppers. When you consider the difficulties that High Street shopping presents to people with impaired mobility or sight, it isn't surprising that many prefer to shop online, on accessible websites.
  • Improved overall usability walks hand in hand with making a website accessible. The See it Right audit results in a site that will be more accessible and easier to use for all users regardless of how they access web pages.
  • Independent verification of accessibility ensures that conformance claims are realistic, and not subject to the same limitations as self-assessed conformance levels.

If interested in having your website accredited with the See it Right logo you can find out more about the audit process or email us at webaccess@rnib.org.uk.

Other pages about the See it Right logo

For Web Access Centre updates email webaccess@rnib.org.uk

Content author: webaccess@rnib.org.uk

Last updated: 08/04/2008 18:38

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