Fundraising

How your company can help RNIB

Summary: Information about the different ways your company can help RNIB.

• How your company can help
• Recent examples of successful partnerships
• Other ways of working together
• Contact us

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RNIB is the largest national charity providing services for people with sight problems throughout the UK. Our Corporate Partnerships team has a proven track record in understanding business priorities, matching these with RNIB opportunities and delivering what we promise.

How your company can help

RNIB works at the leading edge of campaigning for change and technological development, providing services and products that benefit people with sight problems in today’s complex world.

Companies, large and small, have benefited from working with us. Together we can help people with sight problems, now and into the future.

Working with RNIB will make a positive difference to your business. And your support will help us rebuild lives devastated by sight loss.

One of our current projects is RNIB's Vision School and Children's Home. Your support will help RNIB to provide a vital educational and residential service for blind and partially sighted children with severe disabilities and complex needs.

Recent examples of successful partnerships

• Rangers Charity Foundation - Accessible children's books
• Simmons & Simmons - Charity of the Year
• Hampton Court - Charity Gala Preview
• Coventry Building Society - Charity of the Year
• British Gas - here to HELP
• Barclays - Talk and Support
• Standard Life - web access centre
• Orange - Charity of the Year

Other ways of working together

Secondments

• BT - legal secondment

Cause-related marketing (CRM)

CRM is where a company and a charity work together to market a product or service for the benefit of both parties. Many companies find that this sort of partnership works because it can help raise money for the charity while, at the same time, increasing brand awareness.

Examples of current CRM promotions include:

• Teleflorist will donate 10 per cent of the price of one of three beautiful bouquets.
• A special deal when you buy a case of Virgin Wines
• Accor Services are donating 10p for every eye examination voucher sold.

"We are very pleased to be supporting RNIB and helping to raise the profile of eye health.”
Chris Crang, Accor Services Marketing and Business Development Director

Employee fundraising

Here are some of the ways that staff can help people with sight problems.

• Get involved with volunteering
• Take part in our fundraising challenges and events
• Tax efficient payroll giving
• Recycling schemes for old printer cartridges and mobile phones.
• Sponsorship of high-profile fundraising events, campaigns, projects and publications.
• Donate company shares with ShareGift

Contact us

If you are interested in exploring ways that your company can work with RNIB, please email us at fundraising@rnib.org.uk or call our Fundraising Enquiry Line on 0845 345 0054.

Content author: fundraising@rnib.org.uk

Last updated: 20/11/2008 11:13