Information for Prospective Parliamentary Candidates

Become an RNIB Champion

Please sign up to be an RNIB Champion in Parliament if you get elected. It’s not a formal commitment, but it means we’ll know you support our mission to create a world where there are no barriers to people with sight loss. If you sign up and are elected, we’ll send you briefings ahead of debates, statistics about sight loss in your constituency, and share opportunities for you to help make things better for blind and partially sighted people. 

Signing up is easy. Simply tweet using the hashtag #RNIBChampion, agreeing to support our work if elected. You could even copy and paste our template tweet:

“If I become the next MP for [constituency] I’d be delighted to become an #RNIBChampion and help @RNIB create a world where there are no barriers to people with sight loss”


RNIB Manifestos

RNIB has produced four manifestos, one for each nation in the UK, laying out the key ways you can help break down barriers faced by blind and partially sighted people where you live once elected.


Make your social media more accessible for blind and partially sighted people

Image Descriptions 

Remember to include image descriptions. Describing photos for people who are blind or partially sighted is important, allowing them to build up a mental picture of what someone who is sighted is seeing automatically. 

You don’t have to describe every single detail in an image description – just pick out a few key ones! Think about which details are most important to the people you're trying to reach. Example: [I'm discussing local issues with Sophie on a bench in a park, I am a woman dressed casually with black hair, Sophie has long brown hair and glasses on. We're both talking enthusisatically] 

There are different ways to do this on each platform: 

  • On Facebook, you need to include a description in the text of your post. Write your post first and then include the description in square brackets at the end of the post. 
  • On Instagram, you firstly need to upload your photo and then once you’ve uploaded and applied any filters/effects, you need to write the image description in the caption which accompanies the image. There is an image descriptions feature, but this is being phased in and as Instagram is so photo-based, please put descriptions in your caption regardless

On Twitter, you can add descriptions to an image, saving you crucial time – and characters!  

  • The feature is turned on automatically on your account,
  • When you upload a photo, you’ll see a prompt below it in white with a black background which says ‘add description.’ 

Twitter is the only social media platform we use at RNIB that has this feature in use for everyone but we’re hoping the others will follow suit soon – Instagram has made a promising start! 

CamelCase in Hashtags 

Use CamelCase in hashtags, where the first letter of every word is capitalised, meaning that screen readers read out the hashtags correctly and it makes them easier to read for AT magnification users. So instead of saying #generalelection, use #GeneralElection.

Further Information 

For further information, please do get in touch at [email protected] and we’ll do our best to help!