Post date: 
Tuesday, 4 February 2020
Keith standing with his wife Carol, holding the award.


We are sad to say that Keith has now passed away, he was one of RNIB's greatest and most loved fundraising volunteers. He helped improve the lives of thousands of blind and partially sighted people and will be remembered fondly. 

Let's help Keith hit his all-time fundraising goal of £500,000!

Keith Ainsworth is one of our longest-serving, and most enthusiastic fundraising volunteers; having been volunteering for us for nearly four decades. Keith has terminal cancer and is currently receiving treatment from St John's Hospice. But before he passes, he wants to tick something off his bucket list - he wants to raise the last £10k so that he can reach his personal goal of half a million pounds for RNIB.

Help us get Keith to this momentus landmark and donate to his JustGiving page.

The Sooty Man

Some of you may not recognise Keith by his real name, as in the Morecambe area, he's better known as "The Sooty Man". This is because, over the years, he has become so closely associated with the RNIB Sooty boxes that he would distribute around the town, that the name just stuck.

But Keith's fundraising has by no means been limited to collecting Sooty boxes; he's done everything from sky diving, to organising bus pulls - and even had to help reinforce a pub bar when his "penny pile" competition got out of hand! To find out more about Keith's creative fundraising activities, read an interview he did with us last year.

Don't just take it from us...

It's not just us who have recognised what an incredible person Keith is, in September 2019, he was presented with the BBC Lancashire’s Community Hero of the Year Award in recognition of his fundraising achievements and dedication. You can read more about the award and Keith's reaction here.

Do it for Sooty

Here's a special message from Sooty.

Download the transcript

Let's help Keith reach his goal

Keith has put so much time, effort and energy into his fundraising over the years, and we are desperate to help him hit is target of half a million pounds, so please share his story and donate to his JustGiving page.

*Announcement: Keith hit is target at 9am 4 February - but let's keep it going!