Procter & Gamble (P&G) wanted to make it easier for their customers with sight loss to distinguish between shampoos and conditioners.
P&G developed several tactile markings and worked with RNIB to conduct extensive user testing to determine which would be easiest to feel and would also allow people to understand which bottle they had picked up.
As a result, P&G chose to add small stripes to the base of their shampoos and dots to the base of their conditioners.
Sam Latif, Senior Director, Company Accessibility Leader, said: "A universal tactile marking seems like such a small thing, and yet as a blind woman it’s the little things that make such a big difference in my life."
This is a fantastic example of how making products accessible can benefit everyone, as people without sight loss can use these markings in the same way when they have soap on their face and their eyes shut in the shower.
These markings aren’t on the bottles in the UK yet, but we’re hoping they become available soon.