RNIB See Differently Awards 2022 – our sponsors

Meet Amazon’s Alexa, a voice artificial intelligence (AI) that helps you stay organised, connected, entertained and more. Whether you’re at home or on the go, Alexa is designed to make your life easier.

Amazon and RNIB have been working together for a number of years listening to customers and building features to support the sight loss community. Amazon was proud to participate in RNIB’s World Upside Down campaign, raising awareness of the difficulties of social distancing for blind and partially sighted people during the pandemic.

Mastercard is a global technology company in the payments industry. The company’s mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Until Mastercard and RNIB were introduced to one another, each was working separately on the same problem. Now, the power of this partnership has made the Touch Card – a new accessible card standard for blind and partially sighted people – a reality. 

As our world continues to change at an unprecedented speed, inclusive design is more important than ever. Campaigner of the Year shines a light on the companies and brands that are bringing accessibility to the forefront of their products and services, ensuring nobody gets left behind. 

Santen is a global pharmaceutical company dedicated to ophthalmology. For more than 130 years, we’ve pioneered products and services to help safeguard people’s sight across the globe. We’re proud to collaborate with RNIB on projects and initiatives that improve the lives of those living with partial sight or blindness. 

Medical innovation does much to improve the lives of people living with visual impairment and blindness, but it’s not enough. That’s why, as well as pioneering new treatments and services, Santen is also dedicated to raising awareness, breaking down barriers that face individuals and society, and supporting inclusion. This award celebrates the individuals that try to do the same, going above and beyond to support those with sight loss in their communities.  

Pantene believes everyone should have access to the power of good hair and all people should feel visible, powerful and truly represented in the hair and beauty industry. This is why Pantene kickstarted its partnership with RNIB in 2021 to launch the industry’s first range of products – its silky and glowing range – to use ground-breaking NaviLens technology on its bottles in store

We are delighted to be sponsoring Best Social Media Impact of the Year at the RNIB See Differently Awards 2022. From the millions of beauty tutorials created each day, it is rare to see content made with inclusivity in mind. We want to celebrate those who are shifting the dial and ensuring accessible content for all.

Thomas Pocklington Trust (TPT) is a national charity that supports blind and partially sighted people with a focus on education, employment and engagement. TPT collaborates with RNIB and other partners on projects and initiatives that make a positive impact to the lives of blind and partially sighted people - supporting them to live the lives they want to lead.

The charity said: "We recognise the incredible value added to the lives of people living with a vision impairment when an employer sees past their visual impairment and recognises their potential."

"Employers like this are setting an example and need to be recognised and celebrated for their inclusivity."

"We are sponsoring the awards this year as, like RNIB, we value the contributions of all the nominees, and we believe the positive impact they have made should be celebrated."

As a leader in medical retina, Bayer is dedicated to working in partnership with the ophthalmology community to support the provision of high-quality patient care. We are proud of our history of working with patient organisations such as RNIB to improve patients’ lives.

RNIB volunteers play a key role in supporting blind and partially sighted people. We know volunteering has been particularly challenging during the COVID-19 pandemic, which is why we are especially proud to support this category this year.

We are enormously proud to sponsor these awards to celebrate those who dedicate their time, skills and effort to improving the lives of people with sight loss. It is a great opportunity to recognise the variety of ways people can help, whether that’s via social media, campaigning or community work.

Kellogg Company is the world's leading producer of breakfast cereal and one of the biggest producers of snacks. Founded in 1894 by W.K. Kellogg who changed breakfast forever by creating Corn Flakes. Since then they’ve fed the U.S. Army, have gone to the moon, and now have a diverse portfolio of brands that are sold in over 180 countries, making everyday moments G-r-r-r-eat! Some of their well-loved brands include Special K®, Rice Krispies® and Pringles®. 

Kellogg’s partnered with RNIB first in 2019 to trial accessible cereal boxes using NaviLens technology which allows smartphones to detect an on-pack code when a blind or partially sighted shopper walks by the cereal aisle. NaviLens will appear on all Kellogg’s cereal boxes by the end of 2022 making our food more accessible to blind and partially sighted people.