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RNIB See Differently Awards 2022 – our sponsors

Watch our Headline Sponsor Amazon Alexa’s video about how they’ve been working with RNIB.

A huge thank you to the sponsors of RNIB See Differently Awards 2022

The awards seek to highlight the incredible work being carried out by individuals, teams and companies in the sight loss sector, and this is only possible with the support of our sponsors.

Headline sponsor

Amazon Alexa

Meet Amazon’s Alexa, a voice artificial intelligence (AI) that helps you stay organised, connected, entertained and more. Whether you’re at home or on the go, Alexa is designed to make your life easier.

Amazon and RNIB have been working together for a number of years listening to customers and building features to support the sight loss community. Amazon was proud to participate in RNIB’s World Upside Down campaign, raising awareness of the difficulties of social distancing for blind and partially sighted people during the pandemic.

Amazon Alexa logo

Image: Amazon Alexa logo

In December 2020, together we launched Show & Tell, a feature that identifies common household grocery items that are hard to distinguish by touch, such as canned or boxed foods.

January 2021 saw the launch of “Alexa, call the RNIB Helpline”, a feature designed to connect customers to vital services and advice from RNIB.

And, in August 2021, we launched the RNIB Talking Books skill. The RNIB Talking Books service is 86 years old and continues to adapt to the changing landscape of how its users want to read books. This latest innovation means that customers can now instantly access thousands of audio books for free by saying, “Alexa, open RNIB Talking Books”, and then choosing a book, such as “Alexa, find Harry Potter and the Philosopher’s Stone”.

Amazon aims to continue its work with RNIB, and the wider sight loss community and is excited to see how Alexa can continue to assist blind and partially sighted people in the future.

"RNIB is an incredible organisation that recognises the benefit technology can bring to its community. At Amazon we are proud to headline sponsor the RNIB See Differently Awards 2022, which celebrates the people and organisations dedicated to improving the lives of blind and partially sighted people.

Amazon and RNIB have been working together to bring features and skills such as Alexa Show & Tell, Call the RNIB Helpline and ”Alexa, read my RNIB Letter from Santa“ for children, and adults, to listen to a Christmas message in Santa’s voice. We’re excited to continue working in partnership with this prestigious organisation to look at ways technology could help people with sight loss in the future." - Dennis Stansbury, Country Manager for Alexa, UK & Ireland

Category awards sponsors

Campaigner of the Year sponsored by Mastercard

Mastercard is a global technology company in the payments industry. The company’s mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Until Mastercard and RNIB were introduced to one another, each was working separately on the same problem. Now, the power of this partnership has made the Touch Card – a new accessible card standard for blind and partially sighted people – a reality. 

As our world continues to change at an unprecedented speed, inclusive design is more important than ever. Campaigner of the Year shines a light on the companies and brands that are bringing accessibility to the forefront of their products and services, ensuring nobody gets left behind. 

Mastercard logo.

Image: Mastercard logo.

“Innovation should always be driven by the impulse to include,” says Raja Rajamannar, chief marketing and communications officer, Mastercard. “With one in seven people experiencing some form of disability, designing products and services with accessibility in mind gives people equal opportunity to benefit. We are honoured to be sponsoring Campaigner of the Year and highlight the great work that makes our world more inclusive.”

Community Contributor of the Year sponsored by Santen

Santen is a global pharmaceutical company dedicated to ophthalmology. For more than 130 years, we’ve pioneered products and services to help safeguard people’s sight across the globe. We’re proud to collaborate with RNIB on projects and initiatives that improve the lives of those living with partial sight or blindness. 

Medical innovation does much to improve the lives of people living with visual impairment and blindness, but it’s not enough. That’s why, as well as pioneering new treatments and services, Santen is also dedicated to raising awareness, breaking down barriers that face individuals and society, and supporting inclusion. This award celebrates the individuals that try to do the same, going above and beyond to support those with sight loss in their communities.  

Santen logo.

Image: Santen logo.

Craig Wallace, General Manager of Santen UK and Ireland, and EMEA Head Commercial Operations, said: “Our mission is to help people live happier lives by having the best visual experience. While part of that is achieved through medical innovation, it’s far wider than that. For example, there is still much to do to improve inclusion and equality for those living with visual impairment and improve overall eyecare quality and access. That’s why we collaborate with partners like  RNIB on activities such as this. These awards play an important role in improving eye care by celebrating and drawing attention to the brilliant work that individuals and organisations are doing to improve the lives of people living with visual impairment. We’re proud to be a sponsor.”

Best Social Media Impact of the Year sponsored by Pantene

Pantene believes everyone should have access to the power of good hair and all people should feel visible, powerful and truly represented in the hair and beauty industry. This is why Pantene kickstarted its partnership with RNIB in 2021 to launch the industry’s first range of products – its silky and glowing range – to use ground-breaking NaviLens technology on its bottles in store

We are delighted to be sponsoring Best Social Media Impact of the Year at the RNIB See Differently Awards 2022. From the millions of beauty tutorials created each day, it is rare to see content made with inclusivity in mind. We want to celebrate those who are shifting the dial and ensuring accessible content for all.

Pantene logo

Image: Pantene logo

At Pantene, we stand for inclusivity and ensuring everyone has the power to unlock good hair. We have made some great steps in the last year, partnering with RNIB, announcing broadcaster and beauty loving influencer Lucy Edwards as our new ambassador and creating the beauty industry’s first ever Social Code of Conduct – which asks all influencers that we work with to commit to making their content is fully accessible.

We’re delighted to sponsor this award and wish all the nominees good luck.

Employer of the Year sponsored by Thomas Pocklington Trust

Thomas Pocklington Trust (TPT) is a national charity that supports blind and partially sighted people with a focus on education, employment and engagement. TPT collaborates with RNIB and other partners on projects and initiatives that make a positive impact to the lives of blind and partially sighted people - supporting them to live the lives they want to lead.

The charity said: "We recognise the incredible value added to the lives of people living with a vision impairment when an employer sees past their visual impairment and recognises their potential."

"Employers like this are setting an example and need to be recognised and celebrated for their inclusivity."

"We are sponsoring the awards this year as, like RNIB, we value the contributions of all the nominees, and we believe the positive impact they have made should be celebrated."

Thomas Pocklington Trust logo.

Image: Thomas Pocklington Trust logo.

Volunteer of the Year sponsored by Bayer

As a leader in medical retina, Bayer is dedicated to working in partnership with the ophthalmology community to support the provision of high-quality patient care. We are proud of our history of working with patient organisations such as RNIB to improve patients’ lives.

RNIB volunteers play a key role in supporting blind and partially sighted people. We know volunteering has been particularly challenging during the COVID-19 pandemic, which is why we are especially proud to support this category this year.

We are enormously proud to sponsor these awards to celebrate those who dedicate their time, skills and effort to improving the lives of people with sight loss. It is a great opportunity to recognise the variety of ways people can help, whether that’s via social media, campaigning or community work.

Bayer logo

Image: Bayer logo

Design for Everyone Award sponsored by Kellogg’s

Kellogg Company is the world's leading producer of breakfast cereal and one of the biggest producers of snacks. Founded in 1894 by W.K. Kellogg who changed breakfast forever by creating Corn Flakes. Since then they’ve fed the U.S. Army, have gone to the moon, and now have a diverse portfolio of brands that are sold in over 180 countries, making everyday moments G-r-r-r-eat! Some of their well-loved brands include Special K®, Rice Krispies® and Pringles®. 

Kellogg’s partnered with RNIB first in 2019 to trial accessible cereal boxes using NaviLens technology which allows smartphones to detect an on-pack code when a blind or partially sighted shopper walks by the cereal aisle. NaviLens will appear on all Kellogg’s cereal boxes by the end of 2022 making our food more accessible to blind and partially sighted people.

Kelloggs Logo

Image: Kelloggs Logo

"We’re delighted to be sponsoring the Design for Everyone Award because we believe that accessible and inclusive design is important as it ensures that everyone including people with sight loss has equal access."

Kellogg’s has been proud to work in partnership with RNIB to improve the accessibility of our products. We’re honoured to be a part of this celebration of the people and companies that have made a difference in the lives of blind and partially sighted people.