RNIB helps improve customer service for hundreds of businesses

Posted: March 7, 2017

In 2016 RNIB Business worked with more than 300 businesses across the key areas of accessibility and inclusive working.

Our expert Customer Experience Managers recognise the importance of offering total satisfaction along the customer journey, and how this can increase brand confidence.

Improving accessibility can also enhance a brand’s reputation by improving the level of service on offer for all customers.

We are able to offer practical advice, helping brands and organisations create the right environment for the right things to happen, and equip them with the skills and confidence to assist any customer, regardless of whether they have a disability.

While there is much more to be learned by booking a practical training session with an RNIB expert, here are a few simple tools which could make the world of difference, and help you stand out from the crowd:

  • Introduce yourself and talk directly to the person you are helping
  • If you are going to guide them, let them take your arm, don't grab theirs
  • Don't walk away without saying you are leaving
  • Treat people with disabilities with respect and consideration
  • Be open to different communication styles
  • Don’t make assumptions about what type of disability, or disabilities, a person has
  • Remember, some disabilities are not visible. Take the time to get to know your customers’ needs
  • Ask before you offer to help — don’t just jump in. Customers with disabilities know if they need help and how you can provide it

To find out how RNIB Business could help you to better support your customers and employees who are living with sight loss, please contact our team at [email protected] or call 01733 375 370.