Read about the latest developments and products in television, radio and film for blind and partially sighted people.
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The Digital Economy Act gave Ofcom the power to require audio description on video on-demand services such as BBC iPlayer, NOW TV and ITV Hub. Ofcom are asking for advice on how this should be done and they will then advise the government’s department for Digital, Culture, Media and Sport (DCMS) on how the new laws should be set up.
ITV has become the first UK broadcaster to provide the technical capability to broadcast HD commercials with embedded audio description. This happened when the Digital Production Partnership (DPP) Specification for the Delivery of HD Commercial and Sponsorship material was published last year.
ITV is providing Audio Description on more and more programmes. On ITV3 this is now over 50 per cent of content and over 25 per cent on ITV2, ITV4, CITV and ITV Encore. Certain programmes are not as ideally suited to audio description but a partially sighted viewer may still be able to watch, follow and enjoy.
Earlier this year a group of blind and partially sighted people who regularly use audio description (AD) in cinemas joined the test screening of Beauty and the Beast at the Odeon Cinema in Haymarket, London.
Is it possible to translate the visual display of 360 videos into a multi-sensory experience using subtitles, sign language and audio description? How can traditional broadcasters experimenting with fully immersive environments open up these experiences that have remained inaccessible to people with disabilities?