For many people living with sight loss – their sight condition is only a small part of who they are.
Our new national advertising campaign is asking the public to take a moment to "see the person, not the sight loss".
The campaign uses humour to share the important message that people with sight loss are more than their sight condition and face many of the same challenges and distractions as all of us.
Our Interim CEO Eliot Lyne talks more about what this means for RNIB and the sight loss community.
Co-creating our new identity
Check out behind the scenes of how we developed the new RNIB look. We worked closely with the sight loss community and design professionals to ensure that our new identity is not only a fresh modern design but also accessible for all.
Take a look at some of the videos for our new advertising campaign
Look out for our posters while out and about