Help families like Joanna’s with a regular gift

Sight loss can bring questions and uncertainty - but with your ongoing support, no question has to go unanswered. From our ECLOs (Eye Care Liaison Officers) who offer immediate, in-person assistance, to our Helpline which provides fast, vital support, your donation will help us give people answers, guidance and reassurance whenever it's needed.

Joanna’s story

In RNIB’s latest campaign, our character, Joanna, receives a diagnosis of progressive sight loss. As a devoted mother to young Jack, she faces overwhelming questions about whether she can continue being the parent he needs while maintaining her independence.

These fears are shared by thousands facing sight loss every year. But with RNIB's expert support, Joanna's story transforms – from anxiety and uncertainty to confidence and hope. Through personalised guidance and practical support, she rebuilds her confidence step by step – learning to safely make a cup of tea, then confidently walking to Jack's school gates each day.

Although Joanna’s journey continues, RNIB helps her regain confidence and independence, proving that with the right support, a diagnosis of sight loss doesn't mean loss of independence. Your donation directly funds this life-changing support, helping families like Joanna and Jack navigate their sight loss journey with dignity and hope.

Help us answer the next urgent call

Taking on sight loss is easier together. By donating today, you’ll help our advisers and team of ECLOs be there to give the right answers at the right time.