Gogglebox cast reviews our campaign ad
As part of our "See the person, not the sight loss" campaign we’re excited to have partnered with Channel 4’s Gogglebox programme.
As part of our mission to elevate the issue and understanding of sight loss in the public consciousness and to address misconceptions about sight loss, we partnered with the nation’s much-loved TV show where Britain's sharpest armchair critics share their insightful and passionate takes on the week's biggest and best shows and in our case - ads.
Through this bespoke partnership we’ve created a 90 second co-branded ad which shows the Gogglebox cast members reacting to our TV ad. The filming has captured the stars of the show responding to our new film. We see their raw and emotive reactions, and hear their insightful comments. Viewing figures for the programme are regularly about 4.7 million households across the UK.
We launched our partnership with a co-branded ad that was aired as an extension of the main Gogglebox show within an ad break on Friday 14th October so if you missed it, you can watch it above.
Watch four of the cast households in these short videos. Each household addresses a misconception about sight loss.
Jenny and Lee
Mica and Marcus
Ellie and Izzi
Pete and Sophie
Watch the 30 second advert
Watch the 30 second TV ad of the cast members, reviewing our "See the person, not the sight loss" campaign ad.