World Upside Down campaign partners

People who are blind or partially sighted are used to navigating a complicated world, but coronavirus has turned that world upside down. 
Piccadilly Lights with adverts on the large screen turned upside down

Social distancing relies on being able to see where others are, which can be impossible for blind and partially sighted people. We want to raise awareness of the difficulties this has caused people with sight loss and let the general public know how they can help.

That's why we have launched our #WorldUpsideDown campaign and are delighted to have the support of some household brands.  

Why household brands are supporting our campaign