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Our campaigns

A building at Piccadilly Lights with adverts turned upside down as part of RNIB's #WorldUpsideDown campaign
A building at Piccadilly Lights with adverts turned upside down as part of RNIB's #WorldUpsideDown campaign

RNIB campaigns to change behaviours and perceptions around sight loss and encourage people to see the person, not the sight loss. We want to change society so that blind and partially sighted people can take part on an equal footing and face a world without barriers.

In this section

See Sport Differently

Blind and partially sighted people are twice as likely to be inactive than people without sight loss. Together, we want to change this.

See the person, not the sight loss campaign

We want people to see sight loss differently, so through RNIB’s biggest-ever advertising campaign, we are showing people how their actions can support us.

Everyone should have the right to know what they're buying

Nine in 10 people with sight loss find information on packaging difficult or impossible to read. This is a major barrier to independence.

Christmas at RNIB

Join RNIB's team of Joy Makers and you can help children with vision impairment feel included in the festive fun this Christmas

Cost of living

Society isn’t designed with blind and partially sighted people in mind and the cost of living crisis has made this situation worse. RNIB is here to help you.

Share your experience accessing NHS and social care information

By speaking up, you'll help us celebrate the health and care providers who are providing accessible information well and help us support changes for everyone where there are still issues.

Rhannwch eich profiad o sicrhau gwybodaeth gan y GIG a gwybodaeth gofal cymdeithasol

Diolch i chi am roi amser i gwblhau'r arolwg, bydd eich adborth yn ein helpu ni i ddeall pa welliannau sydd eu hangen i sicrhau bod gan bobl wybodaeth iechyd a gofal hygyrch.


We answer your Frequently Asked Questions on our 'see the person, not the sight loss’ campaign.

RNIB See Differently Awards 2024

We are delighted to announce the return of RNIB’s See Differently Awards for 2024. We set up these unique awards to recognise and celebrate the individuals and organisations who have dedicated their skills, passion and time to improving the lives of blind and partially sighted people.