Our campaigns
RNIB campaigns to change behaviours and perceptions around sight loss and encourage people to see the person, not the sight loss. We want to change society so that blind and partially sighted people can take part on an equal footing and face a world without barriers.
In this section
See Sport Differently
Blind and partially sighted people are twice as likely to be inactive than people without sight loss. Together, we want to change this.
See the person, not the sight loss campaign
We want people to see sight loss differently, so through RNIB’s biggest-ever advertising campaign, we are showing people how their actions can support us.
Everyone should have the right to know what they're buying
Nine in 10 people with sight loss find information on packaging difficult or impossible to read. This is a major barrier to independence.
Christmas at RNIB
Join RNIB's team of Joy Makers and you can help children with vision impairment feel included in the festive fun this Christmas
Share your experience accessing NHS and social care information
By speaking up, you'll help us celebrate the health and care providers who are providing accessible information well and help us support changes for everyone where there are still issues.
RNIB See Differently Awards 2024
We're delighted to announce the worthy winners of the RNIB See Differently Awards 2024 supported by People’s Postcode Lottery. Revealed at a spectacular awards ceremony in central London on 21 May, read more about our winners and their outstanding achievements.
Be Helpful guide
Almost 9 out of 10 blind and partially sighted people may need some help to make an unfamiliar journey, so it’s really important that everyone knows how to offer their support.
Alt text campaign
Every year, the global advertising industry puts millions of images into the world. Images that over 2.2 billion people with sight loss might never see. Instead, these people rely on a text alternative or ‘alt text’ - written descriptions of images that the visually impaired can listen to.
