RNIB and C4 support National Eye Health Week

Channel 4 has partnered with RNIB, alongside five advertisers, to enable viewers for the first time to ‘see’ an ad break through the eyes of two million people living with sight loss conditions in the UK today. The ad break was then repeated with audio description.

Alongside Channel 4’s commitment to diversity it’s also committed to improving accessibility for all its viewers and listeners. This unique campaign was broadcast during Channel 4’s The Undateables on Monday 18th September 2017, to coincide with National Eye Health Week.