This presentation style emerged as the most preferred in the ImAc testing at RNIB. It was nicknamed "Radio Drama" for its resemblance to one of the oldest formats in storytelling.
In the second episode of the documentary series, Holy Land, the main commentary from the on-screen anchor was complemented with a commentary from an off-screen presenter. The commentary fit into the natural pauses like traditional description and although the narrative and the delivery were more relaxed than the classic style, the aim remained the same: draw attention to on-screen elements that would otherwise be missed by blind and partially sighted viewers.
Ambient sounds were added to the description track not just for continuity but for imagery. For example, the track that describes a market scene in Jerusalem has the sounds of a bustling bazaar in the background. Instead of setting out the elements clearly, the narrative relies on allusions, leaving the viewer in charge of pulling these different elements together to build the final picture.
An audio introduction was also provided so that the viewer was somewhat familiar with the landscape and general feel of the content.
Participants who chose this as their most preferred option commented that the experience of listening to this track was much more satisfying as they got a lot more out of it than the classic style, particularly when it came to the feel of the content.
“Felt like I was listening to an audio book – it was good because I understood more here. In classic, you get a more literal description. This one is for shared experience. More imagery coming from [this] second one.”
Content credit: Verizon Media