For Supporters: How we Use Your Information

Where we get it from

You, directly

  • If you have made a donation to us previously
  • If you have responded to a campaign, call to action or purchased a product from us
  • If you are part of our Connect community and have agreed that we can contact you about other things
  • If you have received support or services from us and have opted in to allow us to contact you about other things

You, indirectly

  • If you have given a third party such as a donation or campaigning platform permission to pass your information on to us


From time to time we may pay for the contact details of people who might be interested in hearing from us in future. These may come from retailers or from companies who conduct telephone surveys or social media engagement, to promote and gather support for organisations.

Before we purchase contact information, we always check the wording used when your information was originally collected, to make sure that we only contact people who have actively expressed interest in receiving information from third parties. 


What we do with your information

Say thank you and ask for your support

We want to make sure you know that we are grateful for your support, so we will send you a “thank you” message in response to your donation. To help you understand how your donation will be spent, we will also include some information about the impact of our work and how your contribution helps us support people affected by sight loss. From time to time we will ask for further donations or support to help our work making everyday better for people with sight loss.

Claim Gift Aid

Gift Aid is a UK Government scheme that allows charities to reclaim the basic rate tax back from HM Revenues and Customs on donations you make. 

Once you have indicated to us that you’re happy for us to claim Gift Aid on your behalf and that you pay sufficient Income Tax and/or Capital Gains Tax in that particular financial year, we’ll reclaim this money at no extra cost to you thereby increasing the value of your donation.

More information is available at

RNIB will not swap or sell your data with any third parties. 

Make the most of our fundraising and engagement activities

We have a duty to make sure that we’re spending your donations wisely, and that means doing some research and analysis to inform our decisions. We want to send the most effective messages that we can in the most efficient way possible, so in order to work out who to contact, what to say and when to get in touch, we carry out the following activities:

Segmentation – this is where we analyse information such as postcodes of donors, age of supporters and whether donations have been given regularly. This helps us to provide people with the most relevant information in order to identify additional opportunities for them to get involved.

Prospect profiling – we occasionally engage agencies to help us identify people among our supporters who are able to support at a higher level, using publicly available records such as the electoral roll, land records, ‘rich lists’, Who’s Who publications and Companies House records. We use this information to invite potential supporters to events which may be of interest to them and recruit celebrity ambassadors.

The databases that we keep our supporter information on are held securely within our IT network and are not sold to or traded with other organisations, whether charities or commercial businesses. 

Your rights

You can ask us at any time to provide you with a copy of the information we hold about you, including where and how we obtained it, why we are keeping it and what we are using it for. This is called a “subject access request” and you can make one by contacting the Data Protection Officer using the following details:

[email protected]

Data Protection Officer, 
RNIB group of charities, 
105 Judd Street,

We may need to ask you to provide copies of identity documents to make sure that we are releasing your information to the right person.


If you decide you no longer want to hear about our news, events, campaigns or fundraising activities, you can ask us to stop contacting you by calling 0303 123 9999 or writing to us at:

[email protected]

If you are receiving care or support services from us or you use our online shop, we may still need to get in touch for administrative reasons about the services or products we provide to you.

We may not be able to completely delete all of your information from our systems, as there are some records we must keep for legal and regulatory requirements. These include Gift Aid records, sales records, case files from our care and support services, “do not call” lists and complaint files. If you would like to know more about how and why we keep your information, you can ask us for more details by contacting the Data Protection Officer using the addresses provided above.

We are also required to make sure our records are as accurate and up to date as possible. To do this, before we contact supporters we may check the contact information we have against third party databases to make sure it is still correct. We do this to ensure the accuracy of data that we already hold, and will add a new telephone number to your record if your number needs updating and we have the correct permission to call you.

If you have a comment, concern or complaint about the way your personal information has been used, please let us know so that we can make things right. 


Privacy policy

If you want to find out more about how we use information and data, our privacy policy contains all the information you need.

Read our privacy policy